Tahta Media Group
Judul: MARKETING MANAGEMENT STRATEGY IN THE DIGITAL ERA
Dr. Muhammad Rakib, S.Pd., M.Si.
Dr. Hapsawati Taan, S.T.,M.M
Dr. Lorina Siregar Sudjiman, BSC., MBA
Paul Eduard Sudjiman, MBA., Ph.D.
Dr. Adi Nurmahdi, MBA
H. Rukun Santoso, S.E., M.M., M.Si.
ISBN: On Proses
Uk: 23 cm x 15,5 cm,
The term "disruption" refers to a period of time marked by significant inventions and changes that radically transform all preexisting systems, orders, and environments into new ones. Due to disruption, people still utilizing the old system or method cannot compete with those who have embraced the new system (technology). This indicates that the reason for disruption is the quickening pace of technology progress, which forces the need for new business agreements or modifies market structures. In this article, a situation referred to as disruptive a technology. Below is a detailed description of more information.